The brand gave us authorisation to engage directly with the seller which we did in a controlled and professional manner. This led to the arrest of the target and the seizure of significant volumes of counterfeit product and shutting down the selling activity.
The case file presented to law enforcement and the related arrest and seizure not only ceased the activity but also led to a successful Proceeds of Crime order.
In addition, C3i gained intelligence from the target about his sourcing practices and the manufacturing companies. This remains active intelligence as the Brand builds more evidence to take action in the country where these factories are located.
“When we passed this case to C3i it was our last option. Now they are our partners in these efforts and support us when cases develop. The results of their efforts were beyond expectation and have illustrated how effective such teams and expertise can be” (Brand Protection Director)
The benefits from this engagement and case were tangible and easy to measure. The POCA funds were extensive, sales data of the brand rebounded within a few weeks while price points recovered and consumer experiences and reviews were protected and improved over the following 3 months.